By now you’ve probably heard the phrase “content is king” more times than you can count, but what does it actually mean? To put it simply, having content on your website can be an easy, affordable, and effective way to get more eyes on your business which ultimately leads to — cha ching — more money. With that being said, every business needs a blog. Even if you don’t think you need one you do. Still not convinced, don’t worry; we’ve got a few reasons that might change your mind.
Let’s get into 7 of the main benefits of blogging for business.
1. Help Your Business Remain Competitive
These days, your website is probably the first impression most people will have of your business, and you know what they say about first impressions.
Blogging is a good way of enhancing the online presence of a business and obtaining new customers. With blogs, you can write posts about the industry, introduce products to customers, and guide visitors to your website. For blogging to be effective, a business needs to have relevant content and consistent blogs.
Your business can use blogs to show the personality, information, and uniqueness of your brand. If you have a great blog, it can easily set you apart from other businesses in your industry.
2. Improve Your Website’s SEO
The whole point of having a website is for people to see it, right? Well, having a blog is a great way to boost your SEO attract people to your website. With that being said, however, you want to make sure that you have high-quality content so readers will benefit from reading your blog.
In order to write a good post, you need to have a good understanding of what it is your readers want to know. Is there a question they typically ask or a problem they want to solve? Research keywords that are commonly used by your target audience and write articles around those keywords. Using the right keywords will give your blog posts a better chance of showing up in search engine results.
Once people find your blog and feel confident that you can deliver trustworthy information, they’ll begin to trust your brand and will be more likely to pay for your product/service.
3. Helps Businesses Get Feedback From Customers
For your business to thrive, you will want to gather feedback from customers. This feedback allows you to know your customers’ pain points and make sure you’re meeting their needs. The comments section of your blog can be a great place for your customers to interact with your business and share their thoughts and opinions on what you have to say. You may even find that customers suggest topic ideas for future articles right in the comments of an existing post. You can even respond to the comments to let people know that you’re listening what they have to say.
4. Blogs Help Businesses Build an Email Database
Email may seem like a thing of the past, but that isn’t the case at all. Having a large email list gives you direct access to reach out to your target audience when you have something important to say. However, it can be difficult for businesses to get emails from their customers. Your blog can be the perfect way to start gathering email addresses. When your audience reads your posts, you can ask them to sign up or subscribe for newsletters and updates. With this, you will have a database of emails that will help in marketing.
Once they sign up and subscribe to your newsletters, you should keep them updated. If you have new products, business updates, and promotions, you should send them emails for updates. With this, you will increase sales and gain more profits.
5. Blogging Is Cost-Effective
Who doesn’t like to save money? Exactly! We’ve got some good news. Blogging is cheap! In fact, if you already have a website for your business (if you don’t, we can help you create an awesome site), it won’t cost you anything extra to create a blog.
Of course, creating a blog does require some time though. If you like to write you may want to consider writing the content yourself. However, you can also hire a marketing agency to help you create blog posts that will not only generate traffic, but inform your readers as well. No matter which option you go with, you want to make sure you stay consistent. There’s nothing worse than a company that has a blog full of old content.
6. Create Content To Repurpose On Other Platforms
Social media has become part of our lives today. For your business to thrive in the online world, social media platforms should be updated and active. In reality though, constantly coming up with new content for your social media channels can be challenging and time consuming.
The good news is that you can use one blog to make several posts for platforms like Facebook, Twitter, and Instagram. With this, you will be able to keep your social media accounts active and provide quality and consistent posts. Additionally, you can always add links on your blogs that direct customers to all your social media platforms. Engaging with clients online is a recipe to keeping an active online community which leads to more lead generation.
Get Started Blogging For Your Business
Hopefully we’ve been able to convince you that having a blog is an important key for your business’ success. Remember, starting a blog is easy and inexpensive and it can help you land a coveted spot on the first page of Google.
All you need to do now is get started. If you need someone to help you craft content that your readers will love we’re here to work with you. Check out our blog writing service today and set yourself apart from your toughest competitors.
