Looking to study up on how to promote your website or online business? It’s important to know what type of promotion you want to do, and the best way to do that is by analyzing your goals.
Do you want to show up on the first page of Google when people search for your product? Do you want to blow up through word of mouth? Maybe you want to grow your own tight-knit community.
In this article, we’ll take a look at how to promote your website so that you can achieve those goals.
Search Engine Optimization (SEO)
If you’re looking to grow your website, you’ve probably heard of “Search Engine Optimization” or SEO. It’s very popular in the world of online promotion, and for good reason. SEO refers to the process of attempting to pull more web traffic to your site by increasing the quality of your content in Google’s eyes.
Let’s say you sell bikes online. When people search for products using Google, such as “buy red mountain bike”, Google will “crawl” or examine your page to determine how well you match the user’s search for “buy red mountain bike.” It also crawls every other online bike retailer to determine how well they rank.
This ranking criteria is based on details like how relevant your website’s content is to the search, the context of the search query (such as location, time of search, etc.) , landing page user experience, and much more. Do your research when it comes to SEO and it can benefit you greatly in the long run.
Google wants to connect users with what they want as seamlessly as possible. All you need to do is figure out how best to structure your content so that Google thinks you are the best option to connect users with.
You Should Know: SEO is great and necessary for websites and online businesses looking to grow organic traffic, but it can take time to implement. SEO is a long-term strategy which can be integrated into your site right now. If you’re looking for a quick surge of traffic for a niche item, this probably isn’t the best strategy for you.
Our monthly SEO service is affordable and designed to help you build a long term strategy that will help you out rank competitors and make your business more visible to your target audience.
Social Media Promotion
Social media is without a doubt the most important marketing revolution of the 21st century. Websites and apps like Facebook, Instagram, and Twitter are providing full time income for influencers and entrepreneurs and driving loads of traffic to websites and programs for e-commerce owners.
Social media is an excellent tool when learning how to promote your website. You’re able to create content for free, you have analytics tools at your disposal, there are millions of potential customers and business partners online at any given moment, and should you decide you want to invest some money into advertising, social media makes it hassle free. Sounds too good to be true, right? It isn’t! See why promoting on social media is so key for driving traffic to your website?
You Should Know: If you don’t already have a social media presence for your site, you need one! Social media is an outstanding way to promote and grow your brand, which is everything in earning a customer’s trust when it comes to e-commerce.
Free Content
This is an absolutely foolproof way to get your website or brand’s name out there – create free content so that people gain value from your promotion. People don’t like seeing ads, but they do like receiving things for free. Create a simple e-book or printable in your area of expertise and share it out for free! Contact bloggers or columnists that might be interested in sharing your content.
There are a lot of different options when considering what to make for your free content. E-books, printables, courses, or exclusive videos are all great ideas.
You Should Know: Make sure people know what they’re getting and that it’s free. In whatever you make to give away, make sure you include a link to your site – either on keywords, or direct users towards a link at the end of the page. People need to know that the free content was created by you, make sure your branding is easy to recognize.
Community Response
Social proofing can make or break your website, which is why it is so important to respond to the community. You may see questions such as “How do I…?” “What is the best way to…?” Responding to these questions in a consistent voice builds your brand. Letting your community know that you hear them and their opinions is vital to making sure your customers or viewers stay happy. Users are much more likely to share your content if they feel they have been heard.
You Should Know: Responding to your community shows humanity and allows you to connect with your existing audience, enticing them to share your content with others.
Content is King
No matter how much promotion you do, or how much money you pour into advertising, nothing is going to work for you unless you have good content. You can be the best in the world at knowing how to promote your website, you still have to know that content is king. What value do you contribute to others when they view your page? What problems do you solve for them? Are you presenting your information in an entertaining way? Answer these questions while you think about your website.
You Should Know: The most important part of promotion is to make sure what is being promoted is top of the line. Expand your viewer’s knowledge, entertain them, do everything you can to ensure that your content is the best that it can be.
Conclusion
Growing your website or business is the fun part, the journey. Know that you know 5 great ways to promote your website, the only thing stopping you from growing your business is you. Get out there and start promoting!
If you’re ready to promote your website, contact us today to get started on building the best strategy for your business.
